A common misconception is that having media available on your website is the same as having a podcast. However, a podcast feed gives your audience a mechanism to receive new content automatically, without the need to constantly check your website. Recent episodes will be downloaded to their computer or mobile device, and they can listen at any time. In contrast, simply linking to a media file on your website does not accomplish this. The listener would be required to continually check your website for new content, which is not as convenient.
What is the difference between a podcast and simply linking to a media file from my website?
Support content should be quick to scan, easy to revisit, and clearly linked back into the rest of the help center.